Classified "A" by ANVUR in the fields 11/D1, 11/D2 Scientific in the field 14.
Abstract
The study investigates the conditions under which the integration of VR and GenAI may constitute a pedagogically grounded instrument of didactic innovation. The research comparatively evaluates MuSEd VR, an immersive environment featuring GenAI-based conversational avatars, against the traditional MuSEd "Mauro Laeng" museum. The mixed-methods study involves 2,524 participants: an experimental group (N = 1,443, VR experience) and a control group (N = 1,081, physical museum visit, non-randomized access). The results demonstrate the superiority of the VR experience across all evaluative dimensions (Cohen's d effect sizes ranging from 0.73 to 3.40; p < .001). The findings are discussed through the original AIM model (Immersive Mediated Learning) and their implications for both pre-service and in-service teacher education.
